DISNEY
Disney Screeners
Designing a secure, scalable streaming and admin platform that simplifies content delivery and streamlines workflows for Disney’s internal teams and partners.
Role
Lead Designer on Admin CMS, Co-Designer on Streaming Web App
Team
Product Manager, Streaming App Lead Designer, Engineers
Timeline
Key outcomes
50% reduction in admin task time, increased viewer engagement with responsive layouts across devices, and fewer internal support requests.
Overview
Disney Screeners is a dual-platform system. It includes:
A consumer-facing streaming app (Web, iOS, Android, tvOS) for press, partners, and internal teams to preview unreleased content from Disney’s portfolio.
An internal Admin CMS that powers content uploads, access control, and collection publishing for global publicity and awards teams.
Flexible templates built to balance Disney’s diverse IP branding with consistent user experience.
Business needs
Modernize the experience to uphold Disney’s brand while scaling seamlessly across diverse IPs and collections.
Reduce admin workload and operational inefficiencies
Deliver an accessible, responsive platform across Web, iOS, and Android, and tvOS
streaming PLATFORM before
admin CMS redesign before
Internal users:
Disjointed workflows forced users to jump between multiple pages to complete simple tasks.
Redundant content management, leading to inefficiency and errors.
Slow collection setup and high turnaround times due to manual processes.
Steep learning curve — new users required extensive training to navigate the system.
My role
I served as the Lead Designer for the Admin CMS and Co-Designer for the Streaming Web App, owning end-to-end design for internal workflows while partnering closely on the consumer-facing experience.
Contributed to Disney’s enterprise design system, delivering scalable, reusable components
Created documentation to support design handoff and long-term scalability
Led stakeholder brainstorms to define and align on key user flows
Objectives
modernize the UI
Update the streaming app and internal CMS, aligning with Disney’s brand standards
Streamline workflows
Increase efficiency, reduce friction and cognitive load
Ensure consistency & scalability
Align with teams to build a robust design system with resusable components, and document designs.
User Discovery
User interviews helped surface recurring friction points, inconsistencies in the user experience, and opportunities to streamline both internal and external workflows. They also shaped our early hypotheses about which features and flows to prioritize.
We uncovered:
Roles and responsibilities — What does a typical day look like?
Workflow pain points — Where do tasks break down or require workarounds?
Goals and motivations — What does success look like for them?
Tools and processes — What systems do they rely on, and how do they interact?
Mapping the System & Identifying Opportunities
System Diagram — I mapped out how content moves through the platform, from ingestion to end-user streaming. This clarified dependencies, revealed redundancies, and helped non-technical teams better understand the full ecosystem.
User Journey Map — I outlined the end-to-end experience for key user types, identifying where friction, delays, or confusion occurred across tasks like content upload, review, and publishing.
Information Architecture
A simplified IA that transforms fragmented workflows into a scalable, task-driven system.
Design Strategy:
Reorganized navigation around the user’s mental model
Grouped related tasks to reduce friction and improve task efficiency
Applied modular design thinking to support long-term growth and new use cases
Simplified navigation for faster, task-driven workflows.
Designs
Aligned with Disney’s Prism design system for consumer products
Prioritized clarity, responsiveness (across web, mobile, and tvOS), and ease of use
Delivered scalable content modules that adapt to any Disney IP
Reusable templates and modular components to reduce operational complexity
Batch editing and automation tools that cut manual tasks in half
Role-based permissions to improve access control and reduce errors
A scalable design framework that supports diverse campaign needs across Disney’s IP portfolio
Design System Alignment
To ensure consistency and scalability across products, I partnered closely with Disney’s design system team. I contributed new components and scalable patterns tailored to our product needs.
